Moodboard on chosen genre

Here is a moodboard I created on my groups chosen genre of 'Dance Pop'. From a glance at the moodboard you can clearly identify that the genre itself is an energetic and happy one due to the vibrant and vivid colours seen, also within it you can identify popular artists that are assosciated with the genre such as Jessie J, Ke$ha and Britney Spears. When collecting images for this I noticed that the costumes that are used really incorporate the artist's own style as well as fitting in with the mood and atmosphere that is created within the video; this is so that the public and their fans can easily recognise them. The use of lighting is key in building up the energetic atmosphere that we commonly see within dance pop videos, such as bright white spotlights to highlight the artist and to also create a flashing, strobe effect to go with the pace and the editing so that the overall video looks really effective and engages the audience successfully. Other colours can be used such as vibrant pinks and purples as they don't only go together but they can be linked to the colour of the costumes in some way or another, once again, in order to really build up the club, energetic type atmosphere/ mood. The main camera shot that is seen in disco pop music videos are close ups to really show off the artist to the audience so that they are continuously focused on them, their performance and their facial expressions which make the audience feel just like the artist themselves are, in turn helps to keep them engaged through out the whole piece due to the editing not staying on one shot for too long.