Low budget ideas

From watching past A2 music video's I have learnt that sticking to the conventions of music vidoes are key in making a creative and effective video. I have noticed that the lip syncing has to be done spot on and in time otherwise it makes the video appear less profession and in a way less interesting due to this. Another key tip I have realised is that performance is key so that the right atmosphere and mood is created, which in turn helps to establish and get the meaning of the song and lyrics arcoss to the audience. If this doesn't happen then the audience will feel disconnected from the video and could get the wrong understanding of it. An excellent example of how performance can have really build up an atmosphere is the A2 video of 'Hot n' Cold':



The editing that is used in a video can create really good visual imagery on top of what has already been shot. The editing and shots have to link and be appropriate to the song so that is creates meaning and brings the song to life. If editing is done to a very high standard then it makes the overall video so much more professional. An example of this is 'A-ha!':



Other tips I found were:

• Capturing the audience's attention straight from the start gives the audience a good impression which then hooks them and then makes them want to carry on watching the rest of the video.
• There has to be a range of camera shots and movements so that it shows variety and makes more of a visually interesting video instead of it being just two or three.
• The costumes, mise en scene and locations have to all be appropriate as it creates meaning, mood and an atmosphere.