Audience research analysis

After letting people fill out our questionnaire I then broke down each question and analysed them in deatail so it was easier to refer to when completing our planning for our music video and digipack.

Taking all of this research into consideration our main target audience will be mainly females but will apply to males as well between the ages of 13-18 (making them students) with some ages being out of this range as our type of genre typically applies to a diverse range of people. However, we have chosen this particular age range as this is the field where the genre is most popular. We will creatively target this audience by the use of colours, high key lighting, editing and performance to keep them constantly engaged and not bored. We will have to create a high standard music video which will consist of unconventional locations, high key lighting, wont have a narrative and other aspects which we have found out from carrying out this survey.