Advert design

The design:

 

How to create this advert:

To create an interesting and effective advertisement for the single we thought we would use photoshop to create it. This will involve using multiple layers, each of the layers as follows:

• Background layer ( Fence)
• Layer 1 ( Main actor- Scott Wells)
• Layer 2 ( Interrogation character)
• Layer 3 ( Work character)
• Layer 4 ( Dancer 1)
• Layer 5 (Dancer 2)
• Layer 6 ( Punch bag and fist ( Opacity to be lowered))
• Layer 7 (black background to the writing)
• Layer 8 ( Text layer "NOT GIVING IN SINGLE OUT JULY 2013")

Explanation:

When planning the advert we really wanted to incorporate as many conventions of a Disco Pop advert so it will be easily identified as being part of that genre. We chose to have mid shot of all the people of whome would feature in it as this is commonly seen within the adverts and it effectively draws the audience in and it also establishes the importance of the artist of the album/single and allows the audience to identify the artist by what they look like.The artist will wear what is seen in the video so he is easily identified and noticed by the viewers. In addition to this the colours that we use are of high importance as it will help to create the mood of the piece but it will need to represent the genre as well. We have chose to use vibrant and vivid purples as it incorporates the upbeat tempo and energetic atmosphere that is felt from watching the video and listening to the single. The title of the song will be bold and will stand out from the image with the release date underneathe as this is typically seen when viewing other Disco pop adverts. The logo's of the production company and the lable will be used to promote both of them to the audience as well as any other companies that were involved with producing and publicising the advert. The name of the artist will be positioned so it is larger than the song title as the audience will see this first and will automatically be drawn in just by seeing the artist's name which will be in different font to the rest of the advert to add importance and put emphasis on them.