Peer Assesment (planning)

Below is the feedback I received from one of my fellow students in which they went through my 'Planning' posts and marked them against the criteria which can be seen below. Fortunately, I was awarded 17/20 which is equivalent to an A which is my target grade. From the feedback I got, I will go through my posts and change and improve anything that has been mentioned below in order to resubmit on the date shown below.

Talent release forms

Below are all the Talent Release forms of which were signed by the actors and participants that will take part within our music video. We had to get their consent so then we have permission to feature them within the video.

Here is the original talent release form that was distributed to each individual:



Here are the signed forms:

Location permission

Photoshoot plan

Below is a photoshoot plan of which my group and I have created in order to set dates and organise our time wisely so that when it comes to the actually shooting the photoshoot we know exactly what needs to be shot and what equipment, costumes, props and artists we need as well as what location it will be shot in. 

 

Advert design

The design:

 

How to create this advert:

To create an interesting and effective advertisement for the single we thought we would use photoshop to create it. This will involve using multiple layers, each of the layers as follows:

• Background layer ( Fence)
• Layer 1 ( Main actor- Scott Wells)
• Layer 2 ( Interrogation character)
• Layer 3 ( Work character)
• Layer 4 ( Dancer 1)
• Layer 5 (Dancer 2)
• Layer 6 ( Punch bag and fist ( Opacity to be lowered))
• Layer 7 (black background to the writing)
• Layer 8 ( Text layer "NOT GIVING IN SINGLE OUT JULY 2013")

Explanation:

When planning the advert we really wanted to incorporate as many conventions of a Disco Pop advert so it will be easily identified as being part of that genre. We chose to have mid shot of all the people of whome would feature in it as this is commonly seen within the adverts and it effectively draws the audience in and it also establishes the importance of the artist of the album/single and allows the audience to identify the artist by what they look like.The artist will wear what is seen in the video so he is easily identified and noticed by the viewers. In addition to this the colours that we use are of high importance as it will help to create the mood of the piece but it will need to represent the genre as well. We have chose to use vibrant and vivid purples as it incorporates the upbeat tempo and energetic atmosphere that is felt from watching the video and listening to the single. The title of the song will be bold and will stand out from the image with the release date underneathe as this is typically seen when viewing other Disco pop adverts. The logo's of the production company and the lable will be used to promote both of them to the audience as well as any other companies that were involved with producing and publicising the advert. The name of the artist will be positioned so it is larger than the song title as the audience will see this first and will automatically be drawn in just by seeing the artist's name which will be in different font to the rest of the advert to add importance and put emphasis on them.

CD cover design

The design:

Explanation:

When thinking of how we could make the CD cover not only a successful one but an effective one we had many different ideas within the group which we have combined into the image above. The front cover will be of the artist's face as this is a very popular convention within our genre of Disco Pop and then we chose to specifically have a brick wall as the background to enforce the urban feel of the song and also the style of the artist. By having the brick wall it also represents the frustration that is built up and constructed within the music video and song which isn't initially seen on the front of the CD cover. The album song title is bold and will stand out against the background as this is another convention seen within the genre; the font will be a sketchy type font as it will convey the frustration and determination which is part of our overall concept. On the back of the CD cover will feature three individual photo's of the artist that will be made into one overall photo. The center one will be the artist spinning around and the other two will be still representing the freedom of the artist as well as the lyrics of the song. The location of this picture will also be featured within the music video, cleverly linking the two and enforcing the sense of tranquillity and freedom.

The spine will be yellow with the text 'Not Giving In' and the artists name to represent a crime tape with is associated with police, violence and crime; this will link to parts of the music video such as the interrogation room. We thought of using the idea of a clock where the CD would be placed as it is a circular shape and will draw the audiences eye to it, instead on having just a plain background. We also wanted to use the clock within reference to the video (seen in the interrogation room) and to represent the waiting and passing of time that it takes to not give in to a situation.

Another idea for the front cover:

 

Despite this design going against the conventions of a typical disco pop CD cover we thought it would be visually interesting to the audience but the idea behind it is to convey the idea of how much emotion is seen throughout the video and also our overall concept is centred around the emotions of different people we chose to use this specific image as it is said that "the eye is the window to the soul" connotating that by looking into someones eye you can see how they are truly feeling. In addition to this we thought that by turning up the contrast of the image it would make the iris stand out which would make it brighter; linking in with the convention of bright colours. As well as this we said we could replace the iris with an image of a field which is seen within the video or combing two locations together to create a juxtaposition between the two, therefore juxtaposing the emotions felt.

Track Permission Letter

Below is an email sent from one of my fellow group members requesting permission to use the song within our music video. It is important that we seek out this permission so then we don't breach the terms of copyright or any other legal issues that belong to the song. We have mentioned in the email that the song is just for the purpose for our music video which is part of our coursework and will not be released as anything else.

List of Props, Costumes, Make-Up and Equipment

Shooting Schedule

Below is a shooting schedule which is valuable information to us as it tells of when we will be shooting and what things will be needed when the filming is taking place. By doing this it aloud us as a group to break down each element such as costumes, props and equipment which allows us to be organised and plan our time wisely.