Song details

 
After spending a long time choosing our song we finally came to the conclusion of using 'Not Giving In' by Rudimental. We chose this song as we feel it really fits in with our chosen genre of 'Dance Pop' as it has an almost rave element to it which is what we were looking for. In addition to this the song meets the criteria of being a British artist and the song can't have a music video to it already so then the video is entirely our own interpretation. Below is a clip of our initial thoughts when listening through the song. We thought of things such as having fast paced editing which would match the beat of the song successfully creating an energetic mood for the audience to enjoy which would contrast the start of the song where longer shots will be used as the song itself is more slow at the start. We thought of using a range of close ups and extreme long shots with the accompaniment of crabs to circle the artist. As well as this we thought of a few narratives that could be played within the video such as a domestic abuse relationship where the two characters aren't giving in to one another, a person is in an interrogation room and a stressed person feel pressure and not giving into it. Of course these are just a combination of ideas at this moment in time so we will experiment and see what works well together so we can create an overall effective music video which follows all the conventions of our chosen genre of 'Disco Pop'. Below is a video manoeuvring around our mind map of initial ideas: